Country : Singapore
  • Full-time

Customer Relationship Management (CRM) Associate

StyleTheory is a fashion technology startup which aims to build every woman’s dream of having an infinite wardrobe. Armed with technology and a revolutionary business model, our subscribers will be able to have access to more than 1000 outfits (and growing) by paying a monthly subscription cost.

With StyleTheory, we believe that every woman will be able to experiment with any style she adores from any designers around the world.


The Role

Customer loyalty and advocacy is key to driving repeated business and building long term sustainable commercial value for any business. For StyleTheory, this means creating a healthy and successful customer-to-brand relationship between our Subscribers and us, and driving retention by keeping Subscription terms extended.

The CRM Lead is responsible for building and delivering meaningful campaign strategies and programme funnels that are designed to nurture Subscribers and keep them engaged throughout their entire life-cycle with us.

In order to maximise the value of each customer relationship, a data-centric approach is key to understanding our customer's DNA and connecting with them across various customer touch-points (E.g. Site, App) and communication channels (E.g. Email, App Push Notifications, SMS).


  • Lead initiatives to conduct customer research and develop a strong understanding of the StyleTheory Subscriber, their needs and behaviour across the entire life-cycle journey with us
  • Conduct data analyses to uncover opportunities and gaps in the Subscriber life-cycle/journey, and create highly relevant and engaging campaign programmes that SPEAK to them
  • Independently plan and execute end-to-end customer campaign programmes on Email, App Push Notifications, SMS channels and platforms
  • Track, measure, and report on performance of these programmatic customer communications, design and conduct A/B tests for iterative optimisation and improvement
  • Develop a strong understanding of the Marketing technology stack and how we can constantly improve the reach of our communications with the customers
  • Develop effective cross-channel approaches, maximising the use of available technology to provide the most relevant experience to customers
  • Collaborate closely with technology, data and analytics leads to develop new infrastructure to empower new campaign opportunities
  • Collaborate closely with the Head of Marketing to hypothesise and understand customer development, and provide actionable customer insights through analytics to uncover new commercial opportunities for the business


  • Strong writing and creative skills, able to conceptualise marketing angles and ideas
  • Strong communication skills, works well in a team setting
  • Strong and critical thinker, problem solver
  • Strong willingness to learn and grow independently, has an owner/builder mentality
  • Enjoys the challenges of a fast-paced, high-stakes environment
  • Comfortable with data and able to relate to qualitative aspects of work
  • BS/MS degree in Marketing/Communications/Computer Science or any related fields
  • A minimum of 2+ years in digital marketing within an revenue focused industry (eCommerce preferred)
  • Prior experience in Email/Mobile app, direct marketing and analytics (MailChimp, Oracle Responsys, Salesforce, Google Analytics, Periscope)
  • Prior experience in HTML, SQL, Excel or related programming languages
  • Proven track record of personally crafting and perfecting marketing strategies to deliver growth
  • Passionate about the Fashion and Sharing Economy space
  • Having both agency and client side experience will be an added advantage


Total applicants :56 Job posted 6 months ago Total Views : 818 Unique Views : 816 Today Views : 16

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